Overview

I developed three unique brand identity kits for new businesses across different industries. Each brand required a cohesive visual language, including logos, typography, color schemes, and brand collateral that would establish their presence across digital and print platforms.

These projects allowed me to showcase my expertise in branding, visual storytelling, and UX-driven design, ensuring each brand had a distinct and memorable presence while maintaining user accessibility and consistency.

Brand 1: “Lumen Wellness” – A Holistic Health & Wellness Brand

📌 Focus Areas: Modern Minimalism, Trustworthy Aesthetic, Accessibility

The Challenge

✅ Needed a calming and credible visual identity that resonated with holistic health consumers.
✅ Required soft yet professional colors to convey balance, healing, and energy.
✅ Needed accessibility-focused typography for easy readability across web & mobile.

Design Solutions

✅ Logo: Designed an elegant, nature-inspired wordmark with subtle linework.
✅ Color Palette: Soft neutrals with muted greens and blues for a calming effect.
✅ Typography: Selected clean, modern sans-serif fonts for easy reading and credibility.
✅ Collateral: Designed social media templates, email headers, and a website UI to unify branding.

Brand 2: “ForgeTech” – A B2B SaaS Startup

📌 Focus Areas: Bold, Innovative, Tech-Centric

The Challenge

✅ Needed a high-tech and modern brand identity that appealed to corporate partners.
✅ Required a bold, energetic color scheme that stood out in a crowded SaaS space.
✅ Needed a consistent UI style guide to ensure a strong digital presence.

Design Solutions

✅ Logo: Created a futuristic, geometric wordmark with an abstract tech icon.
✅ Color Palette: Electric blues, deep purples, and vibrant gradients to convey innovation.
✅ Typography: Selected sleek, condensed sans-serif fonts for a cutting-edge look.
✅ Collateral: Developed presentation decks, branded UI components, and email templates.

Brand 3: “Wild & Bloom” – An Artisanal Home & Lifestyle Boutique

📌 Focus Areas: Organic, Handcrafted, Artisan Aesthetic

The Challenge

✅ Needed a warm and inviting brand identity that reflected handcrafted goods.
✅ Required a natural, earthy color scheme with a rustic yet modern touch.
✅ Needed a versatile brand kit that translated across print & digital assets.

Design Solutions

✅ Logo: Designed an organic, hand-lettered wordmark with floral elements.
✅ Color Palette: Earthy terracotta, soft creams, and deep forest greens for an artisan feel.
✅ Typography: Paired serif fonts for elegance with a casual handwritten script for warmth.
✅ Collateral: Created business cards, packaging designs, Instagram templates, and a website mockup.

Key Takeaways & Impact

✅ Custom-tailored branding strengthens audience connection and brand recognition.
✅ Cohesive visual identity across all assets enhances professionalism and trust.
✅ Scalability & accessibility ensured that each brand’s identity remained functional and user-friendly.

By crafting these brand identity kits, I helped each business establish a strong, clear, and consistent digital and physical presence, setting them up for long-term success.