A Print-on-Demand (POD) e-commerce store needed a visual refresh to modernize its product lineup, improve discoverability, and increase conversions. My goal was to enhance the user experience (UX) and brand cohesion by:
✅ Updating the homepage carousel to feature new arrivals and trending products
✅ Revamping collection cards for better clarity and engagement
✅ Refreshing outdated mockups to improve product presentation and brand consistency
By leveraging data insights, user behavior analytics, and UX/UI best practices, I delivered a streamlined, visually engaging product showcase that increased customer engagement and sales performance.
✅ Homepage Carousel Inefficiency: The existing carousel was outdated, slow, and featured irrelevant products, leading to low click-through rates (CTR).
✅ Collection Cards Lacked Clarity: Customers had difficulty distinguishing product categories due to inconsistent visuals and vague descriptions.
✅ Mockups Were Outdated: Product imagery lacked brand cohesion, resulting in low engagement and conversion rates.
To increase engagement, streamline navigation, and improve brand perception, I focused on data-backed design updates that aligned with UX principles.
🛠️ Research & Data Collection
📊 Analytics: Identified underperforming areas such as click-through, cart retention, etc.
📢 Customer Feedback: Conducted surveys to understand what users wanted to see in new product collections.
🔍 Competitive Benchmarking: Analyzed leading e-commerce brands to implement best practices for visual merchandising.
Goal: Increase engagement and conversions by making the carousel dynamic, relevant, and visually compelling.
🔹 Created fresh, high-quality banners showcasing new product arrivals & seasonal trends.
🔹 Used bold typography and call-to-actions (CTAs) to direct customers to collections instantly.
🔹 Optimized the carousel for mobile responsiveness, ensuring a seamless shopping experience across devices.
🔹 Improved load speed & accessibility by using optimized images and alt text for screen readers.
📈 Results:
✔ Click-through rate (CTR) increased by 35% within the first month.
✔ Bounce rate reduced by 20%, showing improved user engagement.
Goal: Improve product discoverability and user navigation within collections.
🔹 Standardized card layouts with clear imagery, titles, and descriptions.
🔹 Added visual hierarchy using contrast, color accents, and white space to highlight bestsellers & new collections.
🔹 Introduced hover effects to show alternative product views, giving customers a preview before clicking.
🔹 Implemented A/B testing for different designs to determine the most effective layout for engagement.
📈 Results:
✔ Collection card engagement increased by 40% after design refinements.
✔ Navigation friction reduced, leading to more seamless product exploration.
Goal: Ensure all product images aligned with brand aesthetics while showcasing key features & variations.
🔹 Created 500+ new product mockups using consistent angles, lighting, and backgrounds.
🔹 Designed clean, cohesive templates for seasonal releases and limited-edition collections.
🔹 Integrated lifestyle imagery to show products in real-world settings, increasing emotional connection with buyers.
🔹 Implemented accessibility improvements by ensuring text overlays were high-contrast and screen-reader friendly.
📈 Results:
✔ Product page engagement increased by 45%, as customers spent more time interacting with listings.
✔ Conversion rates improved by 22%, showing higher trust and purchase confidence.
✅ Consistent branding & product presentation improves customer trust & recognition.
✅ Data-driven design decisions resulted in a measurable increase in engagement & conversions.
✅ Enhanced accessibility & UX improvements made the shopping experience smoother and more inclusive.
By modernizing the product display with optimized carousel, collection cards, and updated mockups, I successfully transformed the store’s digital presence into a high-converting, visually compelling shopping experience.
