Certifications - Ashley Johnson

Featured Certifications

Foundations of User Experience Design

Understand foundational concepts in UX design, such as user-centered design, the design process, accessibility, and equity-focused design.

Skills: Prototype, Wireframe, Collaboration, Accessibility

Start the UX Design Process: Empathize, Define, and Ideate

Empathize with users to understand their needs and pain points. Develop problem statements to define user needs. Generate ideas for possible solutions to user problems.

Skills: User Experience (UX), Prototype, Wireframe, UX Research

18th November 2024

Conduct UX Research + Test Early Concepts

Plan and conduct moderated and unmoderated usability studies. Synthesize observations from usability studies and come up with insights. Modify low-fidelity designs based on research insights.

Skills: Research, Presentation, Synthesize, Usability Testing

18th November 2024

Build Wireframes + Low-Fidelity Protoypes

Create storyboards to come up with ideas about solutions to user needs. Create wireframes on paper and digitally in the design tool Figma.

Skills: Figma, Storyboarding, Paper and Digital Wireframes

High-Fidelity Designs + Prototypes in Figma

Build mockups and high-fidelity prototypes in the design tool Figma. Understand the role of design critique sessions and feedback while iterating on designs.

Skills: Figma, Mockups, Feedback, Organization

Build Dynamic User Interface for Websites

Apply each step of the UX design thinking framework (empathize, define, ideate, prototype, test) to create a dynamic website. Plan information architecture and sitemaps for website designs.

Skills: Usability Testing, User Experience (UX), Prototype

18th November 2024

Google AI Essentials

Use generative AI tools to help develop ideas and content, make more informed decisions, and speed up daily work tasks. Write clear and specific prompts to get the output you want.

Skills: Prompt Design, LLMs, Content Creation

6th August 2024

Hubspot Inbound Marketing Optimization

Conversational Marketing, Implementing Conversion Rate Optimization, Leveraging Reviews & Customer Testimonials, Understanding Customers and Generating Insights

Skills: Analytics, Growth, Scaling, Marketing

Hubspot Email Marketing

Email Marketing Strategy Fundamentals, Understanding the Importance of Segmentation and Contact, Management in Email Marketing, Understanding Permissions and Deliverability, Understanding the Power of Personalization and Automation in Email Marketing, Understanding Design in Email Marketing

Hubspot Inbound Marketing

Inbound Marketing Fundamentals, Getting to Know Your Customer, Creating Content for the Buyer's Journey, Developing a Content Distribution Strategy, Understanding Behavioral Marketing and Customer Segmentation